Belle’s Lounge by Valentine Distilling Co. is a testament to the transformative power of rebranding. Located in Ferndale, Michigan, the establishment has managed to retain its signature allure even after relocating its production facility to a larger warehouse down the street.

The lounge continues to serve Valentine’s acclaimed vodka, gin, and whiskeys to its patrons, in a more expansive and creatively reimagined patio setting. A key element of this transformation is the addition of retractable shade solutions from ShadeFX.

ShadeFX manufactured three motorized retractable canopies, two measuring 14’x12′ and one 16’x12′, to provide ample coverage for the lounge’s outdoor patio. The canopies were crafted from fire-retardant Serge Ferrari fabric in a neutral Sandy Beige, ensuring durability while maintaining aesthetic appeal. Additional wings were incorporated to reduce the drop and create a sleek finish. To stand up against windy weather conditions, c-channel stabilizers were used.

The result? An outdoor patio that offers comfort and convenience without compromising on style. The retractable canopies not only provide shade but also add to the overall ambiance of the lounge.

“Our ShadeFX canopies are absolutely beautiful. I love the remote-control operation. Extension and retraction are super smooth. They are the perfect addition to our pergola. Working with the team at ShadeFX was easy and installation was simple. I couldn’t be happier, and my customers love it!”

– Rifino Valentine, President, Valentine Distilling Co.

The addition of the retractable canopies transformed the lounge’s outdoor patio, offering both comfort and style. At the push of a button, the motorized canopies provide ample coverage when needed and open skies when required.

Contact ShadeFX today and elevate your outdoor customers’ experience with our innovative shade solutions.

Photo credit: Lilacpop Studio