Joia on Main serves up authentic Italian cuisine crafted by two brothers, Marco and Eugenio. The duo’s culinary adventure began in 1997 with the opening of their first restaurant and wine bar in Aurora, Ontario. They successfully established the location as an admired fine dining experience and brought the same tasty masterpieces to Newmarket.

Ensuring they continue to bring the most authentic tastes to the table, the brothers frequently travel to the boot-shaped country to continually enhance their menu. Offering only the freshest and most authentic ingredients, Joia on Main exceeds all expectations.

Joia’s massive outdoor patio overlooks Riverwalk Commons, a host to various Newmarket events all year long. The spacious patio has become a summer hotspot where patrons can cool down while indulging in Italian cuisine and an extensive wine list.

As part of the project in the early phases, ShadeFX traveled to the highly anticipated restaurant to provide a site assessment. Through measurements and consultation, ShadeFX customized three large connected structures complete with retractable roofs for sun and rain protection.

“David at ShadeFX was amazing to work with! He is professional efficient and very knowledgeable. The Retractable Roof for our patio at Joia On Main is incredible!! Far superior to any umbrella. Our business is thriving rain or shine thanks to ShadeFX. 5-star recommendation!!!”

– Marco Lacovetta, Owner

The three, sleek and modern structures are painted black, complementing the exterior design. Mounted above the rafters are three 20’ x 18’ motorized retractable roofs in a Serge Ferrari Concrete fabric. Gutters line the outside edges and in between the structures for proper rain management. The waterproof fabric is also fire retardant allowing Joia to mount heaters on the structure as part of phase two.

When the weather is just right, the roofs can retract to expose a clear blue sky during a lunch rush or show off a starlit atmosphere for a romantic evening.

Now the patrons here can comfortably book a reservation and thoroughly enjoy their meals with the perfect setting. And when the weather turns ugly? ‘Fuhgeddaboudit!’

Whether you’re a brand-new restaurant or an established place, ShadeFX has a retractable solution for your outdoor patio. Contact us today.